Velo Rebranding 2024: Old and New Variety Names at a Glance
· Schnupfhus Redaktion
In early 2024, Velo, the nicotine pouch brand of British American Tobacco (BAT), carried out a rebranding in Europe and Switzerland. The cans got a new design, and many varieties have had a new name since then. If you still know a variety by its old name, this overview helps you find it again.
What changed with the Velo rebranding?
The rebranding covered two things: the look of the cans and the variety names. Instead of short names such as “Ice Cool” or “Berry Frost”, the new names combine a descriptive word with the flavour, for example “Crispy Peppermint” or “Icy Berries”. The second part of the name still tells you the flavour, such as Peppermint, Spearmint, Berries or Grapefruit.
The new design
The cans were redesigned in a uniform style: clean lines and strong colours that hint at the flavour. The round can shape stayed the same. The strength is still printed on the can.
Old and new variety names at a glance
These renamings were introduced with the 2024 rebranding:
| Old name | New name (2024) |
|---|---|
| Velo Freeze | Velo Mighty Peppermint |
| Velo Ice Cool | Velo Crispy Peppermint |
| Velo Berry Frost | Velo Icy Berries |
| Velo Polar Mint / Easy Mint | Velo Spiffy Spearmint |
| Velo Tropic Breeze | Velo Breezy Mango |
| Velo Royal Purple | Velo Groovy Grape |
| Velo Cool Storm | Velo Peppermint Storm |
| Velo Mint | Velo Witty Spearmint |
| Velo Fresh Jalapeno | Velo Lime Flame |
| Velo Ruby Berry | Velo Blushy Berry |
| Velo Liquorice | Velo Lofty Liquorice |
| Velo Elderflower Spritz | Velo Zesty Elderflower |
| Velo Caribbean Spirit | Velo Twisted Pineapple |
| Velo Iced Melon Mini | Velo Wintery Watermelon Mini |
| Velo Ice Cool Mini | Velo Crispy Peppermint Mini |
| Velo Frosty Grapefruit | Velo Arctic Grapefruit |
| Velo Eucalyptus | Velo Zingy Eucalyptus |
Which renamed varieties does Schnupfhus carry?
You can find these varieties from the list in our shop:
- Velo Crispy Peppermint (formerly Velo Ice Cool)
- Velo Icy Berries (formerly Velo Berry Frost)
- Velo Peppermint Storm (formerly Velo Cool Storm)
- Velo Lime Flame (formerly Velo Fresh Jalapeno)
- Velo Zesty Elderflower (formerly Velo Elderflower Spritz)
- Velo Wintry Watermelon Mini (formerly Velo Iced Melon Mini; Velo Wintery Watermelon Mini)
- Velo Crispy Peppermint Mini (formerly Velo Ice Cool Mini)
Since 2024 the Velo range has developed further: some varieties from the list are no longer offered in Switzerland, others now come in new strengths or formats. Current availability is shown on each product page.
Tips for switching to the new names
- Look at the flavour: the second part of the name tells you the flavour.
- Compare the strength: where known, each product page lists nicotine in mg/g, nicotine per pouch and the strength dots. Even with the same flavour, strength can differ between versions.
- Check the format: Mini and Slim pouches differ in size; this is also shown on the product page.
Conclusion
With the 2024 rebranding, Velo unified its design and names. The table helps you match old varieties to their new names. All current varieties are in the Velo collection, more about the brand, formats and strengths in the Velo brand guide, and other brands under snus & nicotine pouches. Sold to adults 18+ only.